30 Mostra de Cine de Valencia (2009)
Identity for the cinema festival Mostra de Valencia awards ceremony. They wanted a strong redesign for celebrating the 30 anniversary of the event. The project was made through Sold Out Media: som.cc
For the creation of the logotype, a 30-pointed star invisible grid was used, one point for each edition of the event. Of the 30 points, only 7 are selected, because of the Cinema's expression 'The Seventh Art'. One of the selected points is always the bottom one.
This icon is a metaphor of a Palm Tree, as representative of the Mediterranean culture.
For making this metaphor stronger, the Wind element, moving the palm tree, is added, by selecting other different 7 points from the grid, making a new different icon each time, used for the different categories of the Festival.
